To mark the 19th anniversary of the esteemed St Andrews Charity Fashion Show on Saturday 26 February, Italian sporting car manufacturer, Alfa Romeo, has been searching for a new design talent to be showcased at the annual catwalk event.
During the past few weeks, entries from across the UK have been shortlisted by an expert panel of judges in London and Edinburgh, including Alfa Romeo ambassador and leading PPQ designer, Amy Molyneaux.
From the shortlist, five finalists will be chosen and asked to present their designs in person to the panel later this month, before showing their creations at the 2011 St Andrews Charity Fashion Show – the university where Prince William met his bride-to-be Kate Middleton.
As well as receiving the prestigious Alfa Romeo Young Designer Award, the winning designer will receive £1000 in prize money, and funding to help produce an item of clothing for chosen charity Trekstock, which supports young people with cancer.
In the past, the St Andrews Charity Fashion Show has attracted some of the biggest names in the industry including Vivienne Westwood, Giorgio Armani, Miu Miu and Prada.
Head of Brand for Alfa Romeo UK, Damien Dally, says: “Young, stylish and high design are qualities instantly associated with the St Andrews Charity Fashion Show, and attributes that perfectly encompass our latest supermini, the Alfa MiTo. Through the MiTo, Alfa Romeo is attracting a younger audience so we’re delighted to be a part of one of the most exclusive events in Scotland, whilst at the same time supporting young emerging UK design talent.”
PPQ’s Amy Molyneaux adds: “It’s great to be part of a project like this which creatively sees designs in their rawest form, and supports the efforts of young designers as well as contributing to a worthy cause like Trekstock.”